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Frederick L. Heim

KR4K3N

Los Angeles

0
HELPFUL VOTES
  • 2 reviews
  • 3 ratings
  • 11 titles in library
  • 4 purchased in 2014
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  • Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    • UNABRIDGED (9 hrs and 45 mins)
    • By Geoffrey A. Moore
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (56)
    Performance
    (49)
    Story
    (50)

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Sadok says: "Must read for anyone in Marketing"
    "Snooze Fest"
    Overall
    Performance
    Story
    What would have made Crossing the Chasm better?

    The reading was uninspired. I found my mind drifting to other subjects while listening to the book. The opposite of this would be the audio book "Insanely Simple."


    What could Geoffrey A. Moore have done to make this a more enjoyable book for you?

    The material felt dated and I struggled to find the relevance even though it was modified since the original publication.


    What didn’t you like about Mike Chamberlain’s performance?

    You are only as good as the material given. I know this is a "top 10" marketing book but if I can't make it through four chapters... any other entrepreneurs/leaders out there with ADD? It just needed some punch. Overall, I find author reads better.


    If you could play editor, what scene or scenes would you have cut from Crossing the Chasm?

    Give this book as an abridged/executive summary version.


    0 of 1 people found this review helpful
  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (707)
    Performance
    (596)
    Story
    (602)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Marketers MUST read"
    Overall
    Performance
    Story
    What made the experience of listening to Contagious the most enjoyable?

    I was bookmarking this book like no other. Berger's angle brings research into the equation. If you've read other marketing books and wanted tangible, actionable things you can do with the inspiration - this is it.


    What did you like best about this story?

    Great case studies. Good wit. A variety of examples.


    What does Keith Nobbs bring to the story that you wouldn’t experience if you just read the book?

    Keith really captured the candor of Berger. Because this book is written with levity, having it read allows for intonation you might not get reading it yourself. Sarcasm doesn't always read well.


    If you could give Contagious a new subtitle, what would it be?

    Go Viral in 6 STEPPS


    0 of 0 people found this review helpful

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