The reading was uninspired. I found my mind drifting to other subjects while listening to the book. The opposite of this would be the audio book "Insanely Simple."
The material felt dated and I struggled to find the relevance even though it was modified since the original publication.
You are only as good as the material given. I know this is a "top 10" marketing book but if I can't make it through four chapters... any other entrepreneurs/leaders out there with ADD? It just needed some punch. Overall, I find author reads better.
Give this book as an abridged/executive summary version.
I was bookmarking this book like no other. Berger's angle brings research into the equation. If you've read other marketing books and wanted tangible, actionable things you can do with the inspiration - this is it.
Great case studies. Good wit. A variety of examples.
Keith really captured the candor of Berger. Because this book is written with levity, having it read allows for intonation you might not get reading it yourself. Sarcasm doesn't always read well.
Go Viral in 6 STEPPS
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.