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Kevin

Kevin

Chicago, IL, United States

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HELPFUL VOTES
  • 2 reviews
  • 2 ratings
  • 12 titles in library
  • 0 purchased in 2014
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (847)
    Performance
    (720)
    Story
    (721)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Great for B2C sales and marketing"
    Overall
    Performance
    Story
    Would you recommend this audiobook to a friend? If so, why?

    Yes, recommended, great stories and examples. Only downside is that most of this relates to consumer products for sale from business to consumer. It's a little hard for me to relate to B2B sales or sales of less tangible items. Overall, great book and highly recommended still.


    0 of 0 people found this review helpful
  • Start: Punch Fear in the Face, Escape Average, and Do Work That Matters

    • UNABRIDGED (6 hrs and 3 mins)
    • By Jon Acuff
    • Narrated By Jon Acuff
    Overall
    (471)
    Performance
    (423)
    Story
    (429)

    There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives listeners practical, actionable insights to be more awesome, more often.

    Peter says: "START made me STOP listening fast"
    "over the top"
    Overall
    Performance
    Story
    Would you ever listen to anything by Jon Acuff again?

    No, the author and narrator is over the top. His delivery is way too emotional and I find it to be irritating. Too much drama, I'm sure he's well intentioned but I find it really sappy.


    0 of 0 people found this review helpful

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