I didn't realize it until after I started listening... This book is over 10 years old. Most of the points are probably still true, but I was looking for something a little more modern... They talk about "new" marketing techniques that have already been around for over 10 years... It's kind of a joke.
I enjoy listening to this book over and over again. I have listen to it about 3 different times. I hear something new everytime. I highly recommend it.
He's a great guy
I recommend it to anyone
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