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Richard

Redondo Beach, CA, USA | Member Since 2000

ratings
3
REVIEWS
2
FOLLOWING
0
FOLLOWERS
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HELPFUL VOTES
66

  • Bang!: Getting Your Message Heard in a Noisy World

    • UNABRIDGED (7 hrs and 8 mins)
    • By Linda Kaplan Thayer, Robin Koval
    • Narrated By Deborah Marlowe
    • Whispersync for Voice-ready
    Overall
    (115)
    Performance
    (10)
    Story
    (10)

    We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

    Daniel Henage says: "What a disappointment!"
    "A One Word Review NARCISSISM"
    Overall

    There is an old hollywood joke about a self-absorbed starlite who is at a dinner party and bores the producer seated next to her about how talented she is. When she sees him yawn she finally gets a clue and says, "I'm sorry. I've been doing all of the talking and haven't given you a chance to talk about how great I am."

    Undoubtedly the author is a talented person and has earned the bragging rights to numerous successful ad campaigns and one or two examples to prove her point would have been interesting, but the continual "look how great I am" is like covering a single strawberry under the entire contents from a can of whip cream. The message gets lost in all the fluff.

    Ironically the "Bang" message has exploded the core essence of how to apply the method into smithereens and few remnants remain. The other problem is that the book is really meant to be a sales tool directed to marketing directors with 5 million plus campaigns to launch. (I say 5 million because the author says that even that is chump change in her circle.)

    The essence of the book is that you start by abandonding preconceived ideas about a product, that you start with a blank sheet of paper and approach the project with the idea of turning everything on its head. The test for success is if it doesn't raise a few eyebrows you need to rethink it because to get attention you are bound to stir the ire of a few letter writers.

    If you are looking for something along the lines of "Bang" and want more than fluff, then I'd like to suggest Edward De Bono's "Lateral Thinking." It is more of what "Bang" should have been.

    8 of 8 people found this review helpful
  • Create Unlimited Financial Abundance for Yourself

    • ORIGINAL (57 mins)
    • By Glenn Harrold
    • Narrated By Glenn Harrold
    Overall
    (187)
    Performance
    (47)
    Story
    (47)

    This superb high quality hypnotherapy program by the UK's best-selling hypnotherapist Glenn Harrold, combines powerful clinical hypnotherapy techniques with state of the art digital recording technology.

    Richard says: "Great Discovery"
    "Great Discovery"
    Overall

    Glenn Harrold has produced one of the best programs of this type. Over the years I've had the pleasure (and displeasure) of listening to self-hypnosis type programs. One of the greatest differences that sets this hypnotist apart is his use of the echo technique that is effective for implanting the 'idea' while also encouraging the listener to take ownership of it.

    Highly recommended.

    58 of 60 people found this review helpful

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