David has a great storytelling ability that makes his writing easy to read and easy to understand
Trust Agents by Chris Brogan. Similar theme of connecting with clients
Learn good habits. The author gave a great overview of how habits are formed, how they affect our daily lives and how we can work to change them when they are not good. He offers real life examples of good and bad habits.
Read with feeling, easy to listen to.
If you want to understand why you repeat behaviors you don't want to or why you fail to do what you want to do, this book can help.
I enjoyed this book and came away with some things to think about for how a company needs to market itself.
Like Jill's other book, Selling To Big Companies, this book is packed with practical steps to get the attention of busy prospects and move towards the sale. This book won second place in the 2010 top sales books of the year and for good reason. You will want to read it multiple times to understand the shift you will need to make in your sales approach and process. Customers are changing and sales people need to make a change too to stay successful.
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