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Koleen

Eatontown, NJ, United States | Member Since 2007

13
HELPFUL VOTES
  • 4 reviews
  • 8 ratings
  • 0 titles in library
  • 7 purchased in 2013
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FOLLOWERS
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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive | [Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini]
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    UNABRIDGED

    Yes!: 50 Scientifically Proven Ways to Be Persuasive

    • UNABRIDGED (5 hrs and 25 mins)
    • By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated By Blair Hardman
    • Whispersync for Voice-ready
    Overall
    (409)
    Performance
    (108)
    Story
    (105)

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Christopher says: "Interesting and useful."
    "Interesting"
    Overall
    Performance
    Story

    I enjoyed this book and came away with some things to think about for how a company needs to market itself.

    0 of 0 people found this review helpful
  • World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories | [David Meerman Scott]
    World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
    UNABRIDGED

    World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

    • UNABRIDGED (4 hrs and 47 mins)
    • By David Meerman Scott
    • Narrated By Walter Dixon
    Overall
    (59)
    Performance
    (7)
    Story
    (5)

    What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

    Andras says: "Excellent insights"
    "Another great David Meerman Scott Book"
    Overall
    Performance
    Story
    What made the experience of listening to World Wide Rave the most enjoyable?

    David has a great storytelling ability that makes his writing easy to read and easy to understand


    What other book might you compare World Wide Rave to and why?

    Trust Agents by Chris Brogan. Similar theme of connecting with clients


    0 of 0 people found this review helpful
  • The Power of Habit: Why We Do What We Do in Life and Business | [Charles Duhigg]
    The Power of Habit: Why We Do What We Do in Life and Business
    UNABRIDGED

    The Power of Habit: Why We Do What We Do in Life and Business

    • UNABRIDGED (10 hrs and 53 mins)
    • By Charles Duhigg
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (2722)
    Performance
    (2252)
    Story
    (2218)

    At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

    Mehra says: "Nice! A guide on how to change"
    "Excellent book on how habits influence us"
    Overall
    Performance
    Story
    If you could sum up The Power of Habit in three words, what would they be?

    Learn good habits. The author gave a great overview of how habits are formed, how they affect our daily lives and how we can work to change them when they are not good. He offers real life examples of good and bad habits.


    What was the most compelling aspect of this narrative?

    Read with feeling, easy to listen to.


    What about Mike Chamberlain’s performance did you like?

    Well paced.


    Any additional comments?

    If you want to understand why you repeat behaviors you don't want to or why you fail to do what you want to do, this book can help.

    10 of 10 people found this review helpful
  • Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers | [Jill Konrath]
    Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
    UNABRIDGED

    Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

    • UNABRIDGED (6 hrs and 14 mins)
    • By Jill Konrath
    • Narrated By Jill Konrath
    • Whispersync for Voice-ready
    Overall
    (26)
    Performance
    (14)
    Story
    (14)

    Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

    Glenn says: "OK sales book with some good take aways"
    "Great advice for selling in to today's prospects"
    Overall
    Performance
    Story

    Like Jill's other book, Selling To Big Companies, this book is packed with practical steps to get the attention of busy prospects and move towards the sale. This book won second place in the 2010 top sales books of the year and for good reason. You will want to read it multiple times to understand the shift you will need to make in your sales approach and process. Customers are changing and sales people need to make a change too to stay successful.

    3 of 7 people found this review helpful

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