Yes, there are a LOT of numbers, however this does not take away from the enlightening facts presented. I was completely ignorant to the fact that wind generators required a backup form of energy, making them far less efficient than everyone claims.
As someone that works for a retailer I find behavioral economics fascinating. Why do consumers, and all people for that matter, act the way they do? While not ever case study has a direct link to business, anyone capable of finding some (dark) humor in the way that people behave and want to know the 'why' behind it, will find this book as entertaining as I did.
Most of this book is autobiographical accounts from the author's past as a ping pong champion. He was so moved by his own accomplishments as a ping pong champion (I can assure you I'm not kidding), that he wanted to examine what set the greats apart from the rest of the population. Aside from a few interesting studies I found this book unoriginal, especially since the author quoted the book "Outliers" several times. I found myself wishing I would've purchased Gladwell's book instead.
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