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Melody

South Jordan, UT, USA | Member Since 2009

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  • Groundswell: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (8 hrs and 17 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    Overall
    (223)
    Performance
    (35)
    Story
    (35)

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    Justin says: "I tried...so help me I tried."
    "Awful narration"
    Overall

    I was so looking forward to listening to this book. I travel a lot, so I plugged in my iPhone and hit the road only to be SEVERELY disappointed. The information is probably good but the narrator (author) is wooden. He reads as if he is reading a report in front of his 7th grade class. In this case it would have been good to hire professional talent. I won't finish this audiobook, which means I wasted my money. I'll buy it though, and read it myself.

    6 of 7 people found this review helpful

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