I am always looking for new books to help my business skills - and the Maverick Selling Method was an excellent use of my credits.
Unlike most sales strategy books which just give a common vocabulary, the Maverick Selling Method is loaded with practical gems that combine to give the whole picture of what will happen -- I'd say every major impediment we have ever run across has actually been addressed in the text.
As a serial entrepreneur of organically-grown companies, the challenge is always to acquire new customers. We strive to employ various Maverick Method strategies with each of our portfolio companies. Anyone who's name gets put on a sales pipeline entry as an owner is asked to keep maps to illustrate their selling process. We encourage maverick skills, attitudes, and strategies -- all expressed clearly in the text.
My favorite part of the book was the introduction of strategies I never see in traditional sources -- for example the innovative and shocking "ecosystem" strategy.
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