Yes. No matter if you are an entrepreneur or an aspiring corporate executive, this book has great ideas that can apply in your business life.
"First who, then what"
Must read. Despite its research-based background (which gives it much validity), Jim Collins narrates and brings the book to life, even when describing their research methodology.
build around customers
He is very passionate about the company. He and his team went through ups and downs and stayed the course.
Great book. Build your business around the customer. Word of mouth is the strongest advertising. Surround yourself with great people.
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