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Todd

Edmonton, AB, Canada | Member Since 2005

16
HELPFUL VOTES
  • 3 reviews
  • 13 ratings
  • 189 titles in library
  • 14 purchased in 2014
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  • Bang!: Getting Your Message Heard in a Noisy World

    • UNABRIDGED (7 hrs and 8 mins)
    • By Linda Kaplan Thayer, Robin Koval
    • Narrated By Deborah Marlowe
    • Whispersync for Voice-ready
    Overall
    (115)
    Performance
    (10)
    Story
    (10)

    We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

    Daniel Henage says: "What a disappointment!"
    "Excellent"
    Overall

    I used some of Linda Kaplan`s techniques in my business and they are phenomenal. A Great Book!

    0 of 0 people found this review helpful
  • On Second Thought: Outsmarting Your Mind's Hard-Wired Habits

    • UNABRIDGED (8 hrs and 35 mins)
    • By Wray Herbert
    • Narrated By Dan John Miller
    • Whispersync for Voice-ready
    Overall
    (87)
    Performance
    (52)
    Story
    (51)

    Our brains are marvels, hard-wired by millions of years of evolution to boast a number of mental shortcuts, biases, and tricks that allow us to negotiate our complicated lives without overthinking every choice and decision we have to make. Unfortunately, those ancient shortcuts don't always work to our advantage in our modern lives - when we don't also think slowly and rationally, those hard-wired habits can trip us up. This intriguing book helps us to understand how our minds are predisposed to think about the world....

    Todd says: "Here's My Thought, "On Second Thought""
    "Here's My Thought, "On Second Thought""
    Overall

    I found this book to be engaging as well as interesting. One reviewer had noted the similarities between Malcolm Gladwell books and this one.

    I do agree that both author's works are captivating and explore brain science and social memes in an entertaining manner; spiced with insight, fun facts and candid stories.

    I'm not sure how useful this book is, but it is a great read or listen to, in this case. This book tells of our brain's evolution and how we have become hardwired to certain decision making patterns based on psychological heuristics. After reading this book you may not be able to alter your brain's hard wiring but you will be able to (better) identify why you feel a certain way or make a decision. You'll have a better understanding of the route your mind takes to analyze choices, right or wrong.

    Buy this book if you:

    a) Want a good, light, non-fiction read about your brain.
    b) Want to be entertained and learn something about the mechanics behind your decision making process.

    This book might not be for you if you are expert in the field of cognitive brain science and seek a serious, 'just the facts' style research report.

    11 of 11 people found this review helpful
  • Goals! How to Get Everything You Want Faster Than You Ever Thought Possible

    • ABRIDGED (3 hrs and 15 mins)
    • By Brian Tracy
    • Narrated By Brian Tracy
    Overall
    (597)
    Performance
    (127)
    Story
    (126)

    Hundred of thousands, even millions, of men and women have started with nothing and achieved great success. Renowned leader Brian Tracy presents the essential principles you need to know to make your dreams come true. Here is the simple, powerful, and effective system for setting and achieving goals.

    J. Sherman says: "Best when listened to many times"
    "Perfect For The Procrastinator"
    Overall

    As far as I am concerned Brian Tracy can do no wrong. This book does not fail to satisfy. From the procrastinator to the dedicated goal setter there is something in this book for everyone. The advice is easily applied and you WILL notice a difference in your output when you apply his great advice. It's short enough to listen to quite frequently but long enough to get the meaty substance to keep you thinking for a while.

    5 of 5 people found this review helpful

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