I found this book to be engaging as well as interesting. One reviewer had noted the similarities between Malcolm Gladwell books and this one.
I do agree that both author's works are captivating and explore brain science and social memes in an entertaining manner; spiced with insight, fun facts and candid stories.
I'm not sure how useful this book is, but it is a great read or listen to, in this case. This book tells of our brain's evolution and how we have become hardwired to certain decision making patterns based on psychological heuristics. After reading this book you may not be able to alter your brain's hard wiring but you will be able to (better) identify why you feel a certain way or make a decision. You'll have a better understanding of the route your mind takes to analyze choices, right or wrong.
Buy this book if you:
a) Want a good, light, non-fiction read about your brain.
b) Want to be entertained and learn something about the mechanics behind your decision making process.
This book might not be for you if you are expert in the field of cognitive brain science and seek a serious, 'just the facts' style research report.
As far as I am concerned Brian Tracy can do no wrong. This book does not fail to satisfy. From the procrastinator to the dedicated goal setter there is something in this book for everyone. The advice is easily applied and you WILL notice a difference in your output when you apply his great advice. It's short enough to listen to quite frequently but long enough to get the meaty substance to keep you thinking for a while.
I used some of Linda Kaplan`s techniques in my business and they are phenomenal. A Great Book!
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