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Altona Gate, VIC, Australia

  • 3 reviews
  • 7 ratings
  • 1 titles in library
  • 0 purchased in 2014

  • Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
    "Classic Seth Godin"

    I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

    Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

    0 of 0 people found this review helpful
  • The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

    • UNABRIDGED (10 hrs and 11 mins)
    • By Norm Brodsky, Bo Burlingham
    • Narrated By Sean Pratt

    People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful start-ups of his career.

    morton says: "Practical Advice with Real Life Examples"
    "An outdated approach to business"

    My disappointment in this audiobook is in direct proportion to the (surprisingly) great reviews it's been getting. I bought it on the strength of those reviews, so when I found I'd purchased hours of repetitive anecdotes about the author's courier and document storage businesses, I was disappointed.

    I am in a service industry in a field that requires innovation, creativity and a strong marketing focus. This book may be invaluable for those setting up a small business in a very traditional field, but unfortunately I didn't take away any interesting advice or information from the entire book.

    7 of 8 people found this review helpful
  • Buy-ology: How Everything We Believe About Why We Buy Is Wrong

    • UNABRIDGED (5 hrs and 55 mins)
    • By Martin Lindstrom
    • Narrated By Will Thorp

    Why did so many people who took the 'Pepsi challenge' say they preferred Pepsi only to carry on buying Coca-Cola? Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke? Why does the scent of melons help sell electronic products? If you're bewildered by these questions, then Buy-ology will make everything clear.

    Shane says: "Narcissistic nonsense"
    "The science of why we buy"

    Buy-ology is a fascinating study of why we buy, and how that differs from why we think we buy. The book is filled with examples and study results, but is never dry or difficult to understand.

    I found myself excitedly relating parts of this book to marketing colleagues, which is always a good sign. I look forward to future releases by Lindstrom.

    1 of 1 people found this review helpful

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