As the internet has emerged, some of us have been pretty on-the-ball in regards to education and knowledge. Something I found incredibly worthwhile with this book was how it speaks in such a way that both daily internet users and designers can benefit/pull info from this AND also small business owners who have basically been in the dark about the thing called the "internet"! I have had several people listen to this with me who have absolutely no idea about the internet and walked away with a much better idea of what they could do for their smaller businesses.
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