Yes - it's a great refresher into knowing good questioning techniques to get to the heart of a customers' problem and their level of appetite to address it.
The name doesn't do the book justice - spin selling is ethical, as it is about helping customers fix real problems they are facing - by understanding what the problems are, and the impact they are having on an organisation.
Spin selling is not some quick or deceptive route to a deal at the expense of a customer, so don't let the name put you off from an otherwise good book.
I wouldn't say so. I listen to it in the car between client meetings, and helps me continually focus on improving my skills. It's the kind of audio book you could listen to quite a few times, particularly if you are new to B2B selling.
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