Few books have immediate impacts that change the way a student of the world looks upon it, however, this is one of those few treasures. In college, Freakonomics and its way of thinking, was a direct influence in how I wrote my senior thesis. However, Everything is Obvious was truly the book I was waiting for.
After college, I listened to The Tipping Point because of its hype, and I always seemed to think something was missing; perhaps something rubbed me the wrong way about the narrative. Duncan Watts illustrates precisely what Malcolm Gladwell’s book was missing and describes the key points behind his faux conclusions.
Watts dives into the social side of reasoning and shows that life is far more inconclusive than economists or physicists would like to think they are. He goes through some of his studies that churn the mind the same way Freakonomics does. It is a definite read and a great work of insight to both business students and professionals who hate when people say “x business came to a ‘tipping point’ and became successful.”
I needed a more enthusiastic reader. It was very insightful to be inside the boardroom. The beginning was more interesting than the middle and end.
This was constructed much like Freakonomics, which I liked. It gave stories, examples, and implementation. Perfect.
I was captivated at the beginning. However, as the story continued, I found that I started to care less about the actual events and wanted more as to why? How could this possibly happen? Although it gave a very good history, I wish it included through the book opinions from key players and outside sources to give more commentary.
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