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Frank

ratings
63
REVIEWS
7
FOLLOWING
0
FOLLOWERS
1
HELPFUL VOTES
10

  • Branded!: How Retailers Engage Consumers with Social Media and Mobility

    • UNABRIDGED (7 hrs and 44 mins)
    • By Bernie Brennan, Lori Schafer
    • Narrated By Mark Ashby
    Overall
    (9)
    Performance
    (6)
    Story
    (7)

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.

    Tyler says: "Don't do it....there's better"
    "Seriously out of data"
    Overall
    Performance
    Story
    Would you try another book from Bernie Brennan and Lori Schafer and/or Mark Ashby?

    While the audio edition may be recent this is an old book with old data and mostly a waste of time..Example, no mention of Goggle+ or Pinterest.


    Would you ever listen to anything by Bernie Brennan and Lori Schafer again?

    Perhaps, if it is recent.


    What about Mark Ashby’s performance did you like?

    Very good


    You didn’t love this book... but did it have any redeeming qualities?

    Yes, some of the info is "timeless" but that doesn't make up for all the outdated info.


    3 of 3 people found this review helpful
  • The Way of the Knife: The CIA, a Secret Army, and a War at the Ends of the Earth

    • UNABRIDGED (11 hrs and 47 mins)
    • By Mark Mazzetti
    • Narrated By Richard Ferrone
    • Whispersync for Voice-ready
    Overall
    (10)
    Performance
    (8)
    Story
    (8)

    Pulitzer Prize winner Mark Mazzetti examines secret wars over the past decade, tracking key characters from the intelligence and military communities across the world. Among the characters we meet in The Way of the Knife are a young CIA officer dropped into the tribal areas to learn the hard way how the spy games in Pakistan are played; an Air Force test pilot who fired the first drone missile in the Nevada desert; and a chain-smoking Pentagon official who ran an off-the-books spying operation in Afghanistan and Pakistan.

    Frank says: "Outstanding"
    "Outstanding"
    Overall
    Performance
    Story

    Excellent book. We really don't know what our government is up to and it has become something very different than we thought. We have to decide if this is really what we want.

    0 of 0 people found this review helpful
  • Salt Sugar Fat: How the Food Giants Hooked Us

    • UNABRIDGED (14 hrs and 34 mins)
    • By Michael Moss
    • Narrated By Scott Brick
    • Whispersync for Voice-ready
    Overall
    (290)
    Performance
    (253)
    Story
    (250)

    Every year, the average American eats 33 pounds of cheese (triple what we ate in 1970) and 70 pounds of sugar (about 22 teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese.

    Michael says: "This is all too real, and YOU are the victim."
    "Processed food will kill you"
    Overall
    Performance
    Story
    Where does Salt Sugar Fat rank among all the audiobooks you’ve listened to so far?

    If you have any concern for your future health, and have any sense that what you eat may be connected with that future health then YOU HAVE TO READ THIS BOOK.


    0 of 0 people found this review helpful
  • Vietnam: A History

    • UNABRIDGED (27 hrs and 42 mins)
    • By Stanley Karnow
    • Narrated By Edward Holland
    Overall
    (159)
    Performance
    (59)
    Story
    (57)

    In this comprehensive history, Stanley Karnow demystifies the tragic ordeal of America's war in Vietnam. The book's central theme is that America's leaders, prompted as much by domestic politics as by global ambitions, carried the United States into Southeast Asia with little regard for the realities of the region. Karnow elucidates the decision-making process in Washington and Asia and recounts the political and military events that occurred after the Americans arrived in Vietnam.

    David Ewing says: "As stunning as it was engaging"
    "A classic worth re-reading"
    Overall
    Performance
    Story
    If you could sum up Vietnam in three words, what would they be?

    While I read this book years ago, listening to it was like reading an entirely new book. Seeing Viet Nam in light of our experiences in Iraq and Afghanistan it is clear that as a country we cannot benefit from our past.


    Was this a book you wanted to listen to all in one sitting?

    Impossible -- too long.


    1 of 1 people found this review helpful
  • Double Cross: The True Story of the D-Day Spies

    • UNABRIDGED (12 hrs and 39 mins)
    • By Ben Macintyre
    • Narrated By John Lee
    • Whispersync for Voice-ready
    Overall
    (173)
    Performance
    (153)
    Story
    (145)

    On June 6, 1944, 150,000 Allied troops landed on the beaches of Normandy and suffered an astonishingly low rate of casualties. D-Day was a stunning military accomplishment, but it was also a masterpiece of trickery. Operation Fortitude, which protected and enabled the invasion, and the Double Cross system, which specialized in turning German spies into double agents, deceived the Nazis into believing that the Allies would attack at Calais and Norway rather than Normandy.

    Trip says: "A secret history of WWII crossed with Monty Python"
    "I found the Narrators attempt at accents irritatin"
    Overall
    Performance
    Story
    Would you say that listening to this book was time well-spent? Why or why not?

    This narrator has read several well known books and I am sure is loved by many. I, however, found his attempt at accents to be irritating. So irritating in fact that I stopped listening to the book.


    Has Double Cross turned you off from other books in this genre?

    No, but I won't listen to any other books read by this narrator.


    How did the narrator detract from the book?

    His use of accents seemed strained and it detracted from the reading rather than adding to it.


    1 of 1 people found this review helpful
  • The Singularity Is Near: When Humans Transcend Biology

    • UNABRIDGED (24 hrs and 44 mins)
    • By Ray Kurzweil
    • Narrated By George K. Wilson
    • Whispersync for Voice-ready
    Overall
    (424)
    Performance
    (330)
    Story
    (321)

    For over three decades, the great inventor and futurist Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine.

    Sean Gately says: "Great Idea, terribly slow and painful listen"
    "Science Preaching"
    Overall
    Performance
    Story

    If you want a sermon on an optimistic scientific future, read this book. If you want a sermon on an optimistic scientific future, read this book.

    4 of 42 people found this review helpful
  • Unbroken: A World War II Story of Survival, Resilience, and Redemption

    • UNABRIDGED (14 hrs)
    • By Laura Hillenbrand
    • Narrated By Edward Herrmann
    • Whispersync for Voice-ready
    Overall
    (8165)
    Performance
    (4394)
    Story
    (4400)

    Why we think it’s a great listen: Seabiscuit was a runaway success, and Hillenbrand’s done it again with another true-life account about beating unbelievable odds. On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, leaving only a spray of debris and a slick of oil, gasoline, and blood. Then, on the ocean surface, a face appeared.....

    Janice says: "Indescribable"
    "Sucker punch"
    Overall
    Performance
    Story

    This is an old style sucker punch of a book. Our hero goes through unbelievable hardships (as told by the author) only to be cured of his alcoholism and excessive smoking habit by one visit to Billy Graham's revival tent--give me a break. After that you can't believe anything in this book.

    1 of 5 people found this review helpful

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