This is an interesting book about how scanning the brain with MRI and such can reveal much about how fear, desire, and reward centers of the brain work to determine if we a likely to want to "BUY" a product, service, etc.
I found the book interesting at the start where the promise of understanding is first proposed. However, toward the middle of the book, I was beginning to wonder whether the book itself was not just marketing hype of a product which was the author himself.
In the end I was glad I did listen to the whole thing to the end, as the author was able to point out some interesting findings with regard to how the brain works, and how new ways of measuring sample customer response are likely to review population response and the reason for the population response.
Part 1 of this book (as it is divided into 2 files downloads) was not very enjoyable; I have heard it better explainations in other books. However, the 2nd part (i.e. the 2nd file download) was a lot better, so I found in the end that I liked the book.
This is great timeless advice. I will be listening to this again and again.
Jane Eyre is a story about how the moral life is the one to be lived. But it is also the story of how sometimes morals can be enforced with excess harshness. Lastly, this is a story of Romance where a good end comes to Jane, after all her trials.
I like the fact that this book was written by a doctor who sees his patients as persons, not things. These are real case histories, and these people are suffering from various forms of brain damage and defects. It is interesting to learn how they are coping, and how their personalities are being effected.It is also so fascinating to learn how much our organic physiology effects our personality.
The book ends by pointing our how many ways one of the authors patents could have their very special gifts employed in fruitful work, but also points out that instead the patents will probably (like many others) be overlooked and discarded for life to the back room of a public hospital.
It made me happy to know that some doctors really do care, and see potential, for the handicapped. It made me sad to think that so many people are discarded.
The book is very much like an a academics dissertation.
The ways in which Facts can be twisted in various areas of the economy was very interesting. What I found annoying however, were the conclusions: these could have been twisted too.
I think the book was read very clearly and naturally.
This is not a
It is true that some of the facts about how statistics are generated are interesting and not found in any other book that I know of. However, I would not agree with all of the conclusions suggested.
This book quite useful for driving home 1 point: if you want to succeed at inbound marketing, just be popular.
People are getting sick and tired of spam and traditional advertising: that won't make you popular.
However, if you're "DARC" people will follow you. Thus you are: a "Digital" citizen so you are subscribed to all the social networks (facebook, twitter, etc.); "Analytical" and thus use internet tools to track your popularity; someone with "Reach" and thus references to you and your content are splashed all over the net (social networks, top search engine results position, etc); associated with remarkable "Content" (web pages, etc.) worth consuming. Thus you are POPULAR.
Contains a lot of information about the importance of art, holistic thinking, and spirituality in a world of material abundance. Deals with the issue of left brain aptitudes being farmed off to offshore labor, computer automation.
Finally, points out the importance of discovering meaning in what we do, and having purpose.
A good listen with lots of references to web site and further books.
Having seen bits of the movie, which are kind of scary (all that killing, fighting, etc), I thought this would be pretty much the same. However some of the rabbits in this story get into a lot of scrapes but in the end just die of old age (I like that :-) )
I think the rabbits in this book are probably just a bit too organized for my liking. For instance, I doubt very much that real rabbits would chew a dog lead to set it free to attack opposing rabbits in a war. ha ha. So given the understanding that rabbits are NOT people, it's not a bad yarn. There is an illusion to a spiritual/mystical side to the rabbits life, and this can be viewed as an allegorical use of the human condition.
As I recall this was a interesting book about how open platforms allowing and encouraging collaborative effort, can reap mutual rewards for all participants.
The book begins by pointing out that surfers (i.e. surf board, water, etc.) are able to fast-track improvements in the tricks and techniques by forming communities of collaborative effort. At first these communities were centered around physical locations, and also there is now the internet were they can form virtual communities sharing videos of tricks and info.
Workers are looking for meaning in their work and are moving away from working for big corporations who offer financial reward, but who sack workers according to corporate whims. They are looking for meaning and a cause, and they are finding there is fulfillment to be had within the realm of the virtual communities/platforms with the internet being the technical medium par-excellence for enabling such communities/platforms.
The book brings to mind Malcolm Gladwell's book "The Tipping Point" were its discusses key types of people who may be classified as community "connectors".
It is interesting to note that the "The Female Brain" (by Louann Brizendine) has been found to be geared to community "connection". Although, neither "The Power of Pull" or "The Tipping Point" seem to point out more female "connector" examples male.
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