This book isn't about Google, it's about innovative business models. Jarvis uses Google as the straight-A student of the digital generation. He tells the story of sticking it to Dell after a customer-service nightmare; and explains what Dell did about it. In the last section of the book, he takes a tour of different industries and shows us how they might be run in a Google world. The book couldn't be more interesting for anyone who wants to understand how to revolutionize their business in the image of Google.
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