Brian's engineering background is a great starting point for the sales process. His approach is logical and well thought out. I found the book very helpful in understanding larger organizations and the many individuals that may influence the buying process. I like having the book on audio and have listened to each chapter several times.
I was almost scared off by a negative review of the book, but I'm glad I decided to read it. It took a little bit to get into the thought of what Chris was trying to explain because it's different than the other books I've read - not about the tools of the internet, but more about the use of yourself to create a community around you. I'm on my second time through, and enjoying it more than the first time. A good book to absorb and think about.
Great writer, down to earth and practical. I enjoyed this book and especially loved the CD version as it is helpful to listen to more than once.
Yancey's book on prayer tells it like it is and gives the real reasons we should pray. Very helpful book.
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