There is plenty to learn from in this book. There are many new concepts of marketing and many different real world examples. This book introduces marketing from a completely different perspective. I found it very informative and inspirational. A refreshing, modern look at marketing strategies. No old rehashed concepts. I would highly recommend this book.
Don't be fooled by the rapper/gangster appearance of 50 Cent. He is a very intelligent man. This is a book that does not glorify the unfavorable acts in 50's life but takes an objective stance on the events of his life. The book loosely follows 50's rise to success but mainly focuses on other people from throughout history that have succeeded despite naysayers; Their techniques that Curtis applied and the philosophy behind being fearless yet smart.
Robert Greene does most of the writing in this piece but not without a significant amount of input from Curtis. Input that is well thought out and well versed. I was pleasantly surprised at how much I learned from this book that is packed with psychology and words of wisdom. I would recommend this book to anyone who wants to try a new approach to their business strategy and or life in general. I can honestly say that by trying some of the techniques in this book I have seen a significant positive change in my dealings with people both in business and everyday life.
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