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Bookcasting

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  • Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (662)
    Performance
    (360)
    Story
    (363)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
    "Great book about marketing"
    Overall
    Performance
    Story
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful

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