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Peter

Chicago, IL, USA | Member Since 2007

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  • The Long Tail: Why the Future of Business Is Selling Less of More | [Chris Anderson]
    The Long Tail: Why the Future of Business Is Selling Less of More
    UNABRIDGED

    The Long Tail: Why the Future of Business Is Selling Less of More

    • UNABRIDGED (8 hrs and 1 min)
    • By Chris Anderson
    • Narrated By Christopher Nissley
    Overall
    (746)
    Performance
    (98)
    Story
    (99)

    Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

    Kenneth says: "My Pick for Book of the Year"
    "Wow! A must listen!"
    Overall
    Performance
    Story

    I found this book to be interesting and dynamic. I could not turn it off. I have listened to it twice to make sure I did not miss anything.
    Buy this book if you want to learn about the past, present and future of business.

    2 of 2 people found this review helpful
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