Haven't read the print version
The simplicity and directness of the content.
The section about focused marketing, I applied this and had astounding results in my business. Not for advertising but for locating difficult to find supplies for my business.
Facebook was a tool in which I had no use or understanding because I am not a social person. I concentrate on my business and not with social friendships so I had a difficult time understanding why anyone would want to use facebook. Since my focus is on business I needed to learn how to use facebook for my business and now after this book, I understand how to use the social network to reach people obsessed with communication with their friends.
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