After finishing the book I bought eight copies in paperback for others to read. This is not an easy read, but it is a "must read".
Fascinating listening. Each example started slowly drawing you into the scenario. This was followed by the quirk in behavior. The principle then is extrapolated to more pertinent issues. Just as the chapter is about to get tedious it stops. The anecdotes are easy to recall and relate to everyday habits I subsequently picked it for book group.
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