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Jeff

Portola, CA, USA

11
HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 1 titles in library
  • 0 purchased in 2014
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  • Buying In: The Secret Dialogue Between What We Buy and Who We Are

    • UNABRIDGED (9 hrs and 24 mins)
    • By Rob Walker
    • Narrated By Robert Fass
    • Whispersync for Voice-ready
    Overall
    (131)
    Performance
    (36)
    Story
    (34)

    Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

    Thomas says: "Its ok, good info, but I had to force my way"
    "Lets you in on the secret..."
    Overall

    Buying in was, for me, an interesting and thought provoking book. Marketing is a key component of my job and Rob Walkers book gave me some valuable insight as to how the consumer views it (marketing). I found it valuable in that it sparked multiple and new avenues for me to market my business. I would caution though, the book is not a how to market to the new consumer. What it is, is new way of looking at and thinking about marketing.

    11 of 13 people found this review helpful

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