Buying in was, for me, an interesting and thought provoking book. Marketing is a key component of my job and Rob Walkers book gave me some valuable insight as to how the consumer views it (marketing). I found it valuable in that it sparked multiple and new avenues for me to market my business. I would caution though, the book is not a how to market to the new consumer. What it is, is new way of looking at and thinking about marketing.
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