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Anonymous

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  • Open Leadership: How Social Technology Can Transform the Way You Lead

    • UNABRIDGED (9 hrs and 51 mins)
    • By Charlene Li
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (29)
    Performance
    (3)
    Story
    (4)

    "Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

    Roy says: "By the Author of Groundswell"
    "Open Leadership is the best book on Social Media"
    Overall

    I've read a dozen books about social media this year, and Charlene Li's latest book "Open Leadership: How Social Technology Can Transform the Way You Lead" is hands down the best book available on the topic to date. In my experience developing social media strategies and tactics for F500 companies, the biggest challenges are in the minds of the traditional marketer and Open Leadership hits them head on with no hold's bared. Charlene has assembled a systematic process to identify needs, and list specific actions that need to occur within an organization's leaders. The obstacles to success are clearly called out, along with a corresponding plan to overcome them. She spells out a refreshingly new method to evaluate the ROI of your social media efforts and references several web based methods evaluate your specific situation. I downloaded Open Leadership from Audible.com for myself, but this is one of those books that I've also purchased from Amazon.com so that I can share with my colleagues in hopes that it will never return to my desk.

    - Pete Radke

    0 of 0 people found this review helpful

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