I've read a dozen books about social media this year, and Charlene Li's latest book "Open Leadership: How Social Technology Can Transform the Way You Lead" is hands down the best book available on the topic to date. In my experience developing social media strategies and tactics for F500 companies, the biggest challenges are in the minds of the traditional marketer and Open Leadership hits them head on with no hold's bared. Charlene has assembled a systematic process to identify needs, and list specific actions that need to occur within an organization's leaders. The obstacles to success are clearly called out, along with a corresponding plan to overcome them. She spells out a refreshingly new method to evaluate the ROI of your social media efforts and references several web based methods evaluate your specific situation. I downloaded Open Leadership from Audible.com for myself, but this is one of those books that I've also purchased from Amazon.com so that I can share with my colleagues in hopes that it will never return to my desk.
- Pete Radke
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