Like all of his books it is an easy read.
A reminder that thrilling customers is not about glitz and glitter but being real with them.
It did give me a new prespective on what a business could be.
Anybody who has an idea but is stuck on how to move it from concept to business.
I will suggest to my friends and family that this is a must read. If we apply the principles contained in this book it should be life changing.
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