This is a fascinating personal account from an insider that complements the many books that have been written on Apple and Steve Jobs. It is a must-read for anyone seeking to learn from Apple's success. The insights are delivered in a away that that a business person can apply immediately and reap value.
Walter Isaacson's Steve Jobs, Carmine Gallo's The Innovation Secrets of Steve Jobs
It is great to hear the book read by the author directly.
The anecdotes, example questions and reasoning behind why asking them is important made the book an excellent enlightening experience.
The critical takeaway for me is that innovation is something that can be achieved by any company if the right processes, learning, and questioning is in place. It is not necessary to rely entirely on serendipitous strokes of genius and vision of special individuals alone.
The reading voice inspires confidence and was good for driving home critical points.
Game changing innovation: you can do it too.
Have begun implementing the authors advice in my business, and achieving success.
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