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Steven

Tokyo, Japan | Member Since 2010

2
HELPFUL VOTES
  • 2 reviews
  • 2 ratings
  • 93 titles in library
  • 13 purchased in 2014
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  • The Magic and Moxie of Apple: An Insider's View

    • UNABRIDGED (2 hrs and 11 mins)
    • By Kelli Richards
    • Narrated By Kelli Richards
    • Whispersync for Voice-ready
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    The Magic and Moxie of Apple delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards not only worked at Apple Inc. for more than ten years, she also launched Apple's earliest focus on music and drove all music initiatives during her tenure. She saw Apple hit rock bottom before Steve Jobs returned to the company and then watched from outside, as CEO of The All Access Group, as Apple Inc. began its climb to stardom and became the global leader it is today.

    Steven says: "A must-read"
    "A must-read"
    Overall
    Performance
    Story
    What made the experience of listening to The Magic and Moxie of Apple the most enjoyable?

    This is a fascinating personal account from an insider that complements the many books that have been written on Apple and Steve Jobs. It is a must-read for anyone seeking to learn from Apple's success. The insights are delivered in a away that that a business person can apply immediately and reap value.


    What other book might you compare The Magic and Moxie of Apple to and why?

    Walter Isaacson's Steve Jobs, Carmine Gallo's The Innovation Secrets of Steve Jobs


    What does Kelli Richards bring to the story that you wouldn’t experience if you just read the book?

    It is great to hear the book read by the author directly.


    1 of 1 people found this review helpful
  • Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

    • UNABRIDGED (7 hrs and 24 mins)
    • By Phil McKinney
    • Narrated By Ray Porter
    • Whispersync for Voice-ready
    Overall
    (25)
    Performance
    (23)
    Story
    (23)

    Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

    Steven says: "Superb advice on systematizing innovation"
    "Superb advice on systematizing innovation"
    Overall
    Performance
    Story
    What made the experience of listening to Beyond the Obvious the most enjoyable?

    The anecdotes, example questions and reasoning behind why asking them is important made the book an excellent enlightening experience.


    What was one of the most memorable moments of Beyond the Obvious?

    The critical takeaway for me is that innovation is something that can be achieved by any company if the right processes, learning, and questioning is in place. It is not necessary to rely entirely on serendipitous strokes of genius and vision of special individuals alone.


    What does Ray Porter bring to the story that you wouldn???t experience if you just read the book?

    The reading voice inspires confidence and was good for driving home critical points.


    If you were to make a film of this book, what would be the tag line be?

    Game changing innovation: you can do it too.


    Any additional comments?

    Have begun implementing the authors advice in my business, and achieving success.

    1 of 1 people found this review helpful

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