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RB Player

ratings
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HELPFUL VOTES
8

  • American Icon: Alan Mulally and the Fight to Save Ford Motor Company

    • UNABRIDGED (14 hrs and 49 mins)
    • By Bryce G. Hoffman
    • Narrated By Pete Larkin
    Overall
    (294)
    Performance
    (262)
    Story
    (260)

    At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

    Michael says: "The best business book I ever read"
    "Great read!"
    Overall
    Performance
    Story

    True leadership! Able to do without the aid of government funds … will try to by a Ford next time!

    8 of 9 people found this review helpful

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