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cindy

audidudi

LELAND, NC, United States | Member Since 2010

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  • 18 ratings
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  • 7 purchased in 2013
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  • Different: Escaping the Competitive Herd | [Youngme Moon]
    Different: Escaping the Competitive Herd
    UNABRIDGED

    Different: Escaping the Competitive Herd

    • UNABRIDGED (6 hrs and 49 mins)
    • By Youngme Moon
    • Narrated By Bernadette Dunne
    • Whispersync for Voice-ready
    Overall
    (60)
    Performance
    (24)
    Story
    (24)

    Why trying to be the best competing like crazy makes you mediocre. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's Surely You're Joking, Mr. Feynman! is another.

    Doug says: "Winning at Marketing by Breaking the Rules"
    "Waste of Time"
    Overall
    Performance
    Story

    I loved the author's comfort with big words, but beyond that the book is painful listening. There are no new ideas here, just different words to describe branding, market life cycles and so forth. If this is the sort of dreck coming out of Harvard Business, it is no wonder we're in the state we're in.

    1 of 3 people found this review helpful

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