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Robert

Ukiah, CA, USA

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HELPFUL VOTES
  • 1 reviews
  • 2 ratings
  • 0 titles in library
  • 1 purchased in 2014
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  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (2070)
    Performance
    (641)
    Story
    (644)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "DISAPPOINTED"
    Overall

    The title of the review says it all. Seems to be mostly a textbook for advertising or journalism majors. Bored me to tears after about an hour.

    0 of 0 people found this review helpful

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