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Andrew

Temecula, CA, USA | Member Since 2008

15
HELPFUL VOTES
  • 2 reviews
  • 3 ratings
  • 71 titles in library
  • 0 purchased in 2014
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  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    Overall
    (360)
    Performance
    (113)
    Story
    (109)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "Great book"
    Overall

    I really liked this book, tons of specifics on how to do things, very detailed, highly recommended.

    14 of 15 people found this review helpful
  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    • UNABRIDGED (5 hrs and 17 mins)
    • By Pete Blackshaw
    • Narrated By Lloyd James
    • Whispersync for Voice-ready
    Overall
    (13)
    Performance
    (3)
    Story
    (3)

    In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions.

    Andrew says: "Same old same old"
    "Same old same old"
    Overall

    When listening to this book I literally had to check that I wasn't listening to one of the other books I have recently listened to like Inbound Marketing or Marketing to the Social Web. It has the same stories. I think the narrator must be the same which can't help much. I am giving it 3 stars because the information is decent, but not original in my opinion. It is mostly stories about customer interaction and another reference to "Dell Hell" and other similar stories.

    1 of 1 people found this review helpful

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