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Jeff

Milwaukee, WI, USA

4
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  • 1 reviews
  • 1 ratings
  • 6 titles in library
  • 0 purchased in 2014
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  • Changing the Game: How Video Games are Transforming the Future of Business

    • UNABRIDGED (6 hrs and 18 mins)
    • By David Edery, Ethan Mollick
    • Narrated By Stow Lovejoy
    Overall
    (121)
    Performance
    (45)
    Story
    (43)

    Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.

    Lilach says: "Informative, useful book on games and business"
    "Expert & Enjoyable"
    Overall

    Mollick & Edery have done the unthinkable -- they have written a cutting edge technical business review and made it both enjoyable and comprehensible for both the business professional, and interested layperson. "Changing the Game" first brought me up to date on gaming technology and culture, and then allowed me a full understanding of its wide ranging benefits and applications in marketing, business, and HR. The audiobook reader was clear and professional. Highly recommended!!!

    4 of 4 people found this review helpful

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