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Donny

Fayetteville, AR, United States

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  • The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    • UNABRIDGED (9 hrs and 45 mins)
    • By Bob Gilbreath
    • Narrated By Bruce Reizen
    • Whispersync for Voice-ready
    Overall
    (68)
    Performance
    (18)
    Story
    (20)

    This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

    Olaf says: "Great marketing insights and valuable takeaways"
    "Great Case Studies and Examples"
    Overall

    This book is a great introduction to a new era in marketing with value. It was a timely read for me, and I used several of the case studies from this as ammunition at work, so that was fantastic.

    I enjoyed Reizen's reading as well-

    1 of 1 people found this review helpful

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