If you don't know what crowd sourcing means, by all means pick up this book- it's a great introduction with some fantastic examples. That said, I can't stand this authors repeated marvel at the power of crowd sourcing. He all but says sourcing the masses will solve the world's problems, but fails to realize that a crowdsourcing model can only exist over the framework of gainful employment. All of the passionate members of the "crowd" couldn't set up their own home shops with the meager earnings the receive from participating in this type of work. Interesting listen at first but hard to make it all the way through.
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