I love 37signals and a lot of what they stand for. This book is consistent with their brand and positioning... and I appreciate that. It's a motivational huzzah for being reasonable in how you work. It's confirmation that you CAN just make a great product and do good business and be profitable. It speaks plainly and cuts through a lot of the crap in our start up environment today.
It's absolutely worth a listen, but you might not come out on the other end having experienced some sort of cathartic epiphany about work either.
I'm a graphic designer, marketer and brand specialist - this book made me realize how far behind I've been in my thinking. Even though it's a few years old, Pink is way out there ahead of the pack. I don't agree with all of his points, and it's very specifically applicable for people living in developed or developing nations, but overall it deeply challenges the way I approach work, life and the way I think about my future. Great read...
It's not often that I read a book in novel form such as this and come away really thinking differently. I would put this book in the same category as "The 5 Dysfunctions of a Team" - but the story itself is really interesting in and of itself. The principles within are solidified through it - it has a parable-like impact. Great listen.
I love Seth Godin and his work but in my opinion this book seemed like the under developed step little brother to Linchpin. I would highly recommend reading Linchpin instead - it encompasses a lot of the same ideas with more compelling content in my opinion.
If you don't know what crowd sourcing means, by all means pick up this book- it's a great introduction with some fantastic examples. That said, I can't stand this authors repeated marvel at the power of crowd sourcing. He all but says sourcing the masses will solve the world's problems, but fails to realize that a crowdsourcing model can only exist over the framework of gainful employment. All of the passionate members of the "crowd" couldn't set up their own home shops with the meager earnings the receive from participating in this type of work. Interesting listen at first but hard to make it all the way through.
This book was really eye opening for me in understanding how people think. Wasn't a huge fan of the reader, however.
This book is a great introduction to a new era in marketing with value. It was a timely read for me, and I used several of the case studies from this as ammunition at work, so that was fantastic.
I enjoyed Reizen's reading as well-
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