Oliver

This is not one of those Malcolm Gladwell'ish books that pretend to be clever, yet caters to the airport book buying crowd who needs something that digests easily, like fast food calories. No, this book actually has some very interesting unique content regarding focus and concentration, and it challenges some common concepts within that area. If you're interested in productivity and the brain: Get it!

While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.

As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!

He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.

Poorly. Very.

Nope.

Boring, overhyped and highly overrated.

I'm a big fan of elegance, simple solutions, and minimalism. But this book is like a bad Malcolm Gladwell book. Endless case stories, meant to make you go "aha, interesting" and feel entertained. I don't like that way of describing concepts. It's like fast food, doesn't give you any kind of quality content, just something to chew on. This book goes on and on and on and on, shifting direction and case story by the minute. I was unable to follow along, and had to rewind again and again. Constantly I had the feeling "what's he talking about" - yes, it really is that much of a bomb of babble.

This book is not bad per se... But I got bored halfway through. It started out well, and I had high expectations. I was recommended to read this book as a counterweight to Ayn Rands writings and philosophy. I must say Atlas Shrugged for me beats Steppenwolf by many many miles. It's like Atlas Shrugged is jampacked from start to finish, and really has something to say. Steppenwolf on the other hand is quite slow going. The moral of the story is fine, but nevertheless; I got bored with it. Maybe I'm just more into direct language than metaphors.

Good intentions but it is miles below the class and boost of Do You! by Russell Simmons. They are similar.

Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.

Lives up to its hype. Is a story that one remembers, yet wanna listen to again.

Good book on branding. It builds well on existing branding strategies, and serves a new system / framework that I find actually works. Look at existing brands, both large and small, and see how they all have a creation story, a creed, icons, sacred words, etc.

Well, mr Schiff has been right haven't he? And the read of the audio version is also quite good.

Quite entertaining, and not as grim as one might fear, judging the book by its cover and title. It is a funny tale, and the author does not end up as a jackass / jerk / asshole, but merely as a more whole person. Quite good and cozy listen.