Nothing new here. If you've read Eric Ries' The Lean Startup, or something similar, there's little new here. It's basically "make an MVP, watch, learn, iterate. Build social sharing enticement into the product marketing".
It was an easy listen.
While this book is very well narrated, and the stories are well told, I couldn't help thinking "it sounds like he's just pulling all this out of thin air". There's little critical thought.
Additionally, it's superficial. I'm not interested in another Osho talking about all his expensive cars and whether the author should get a Ferrari or not. I'm not jealous, I simply just don't care.
Research more. Tell me more than i already know.
Couldn't get into this. It's scattered and feels like as if the author found all anecdotes and news articles on Bob Dylan, threw them all up in the air, and used the resulting structure. That is: there isn't one. No structure. Additionally, the author can apparently read the minds of the people he's writing about.
It makes it very very uninteresting to listed to. Imagine sitting next to an ego-tripping person at a wedding or birthday dinner. That would be almost unbearable, listening to such a person talk and talk and talk, for around 3 hours.
This book, is 15 hours. THAT is unbearable. Even at 2x speed;)
It's like being at a dinner / party, with this self-absorbed, rambling girl, who just goes on and on and on and on and on and on and on and on...
But – and this is in no way meant as a snarky remark: the book might be best suited for women.
Not one from Brene Brown. Who by the way seems to have written like... a million books? I don't believe a person can write so many books, without lots of it being filler content.
The less books someone has written, can almost be seen as a positive sign that it'll be a positive, interesting listen/read. Paradoxically.
As another reviewer noted: Use a de-easing filter/effect on the voice track. The sibilance didn't help me get through this audiobook. Painful almoSSSt.
Was surprised to learn that Einstein was a flirtatious guy, with good humour and a very moral, loving view on life and living creatures. He wasn't exactly an angel either though, when it comes to his personal relationships. But hey - nobody's perfect:)
This book gives a balanced, engaging look.
Narration is top notch.
Much much much better than expected. Everything is perfect about it:
1. Doesn't promote more stress and overwhelm. You're not asked to make lists, overwork yourself, etc – as it's often the case in other books in this genre.
2. It's so well-written. Engaging.
3. It's so well organised. Easy to follow and digest.
4. The method is sound and logical.
5. Perhaps related to point number three, but the music between the chapters add a positive note (pun intended) to the presentation and overall experience.
Such a keeper, this book.
Todd is probably well-meaning and sincere. I believe he is. But I'm just as well-meaning and sincere, when I say this book truly made me stressed. It doesn't feel organised, and just like my issue was with Todd's previous book "The Accidental Creative", this one quickly propels into manic overdrive mode, encouraging you to make a list of this, make a list of this, build this into your routine, and hey - you also need to do this and this and this and this.
I'm by no means against doing exercises, thinking and contemplating, but the more I read and think about productivity, the creative process, and life in general; it becomes more and more evident that 99% of "us" (as in "the western, young to middle-aged knowledge working class") are way too stressed and overworked.
We are getting too far away from what's really important in life. And another list, brainstorm, habit, goal: does *not* alleviate that problem. Quite the contrary: it *is* the problem.
One of the biggest "villains" in that tale, is David Allen. I was following his GTD methodology for years, and can wholeheartedly say that it's downright wrong in many of its concepts on human productivity and stress. Will not go into detail about that here, just say that Todd sounds like a GTD by-product. David Allen also endorsed his book with a glowing testimonial.
Lists are not a cure for a stressed out life. Lists are part of the problem. You can always think up more ideas, more projects, more tasks and note them down on a gazillion lists. But it will *not* make you more productive. Just overwhelmed.
Brain science doesn't back up the claims of GTD.
Okay narration, but too overworked, in my opinion.
Tighten it up. Balance it out.
Read The Desire Map by Danielle Laporte, for a more mindful, healthy substitute for Die Empty. One that will make you happy. Now - and at your deathbed.
I also highly recommend Autopilot by Andrew Smart, and Your Brain at Work by David Rock.
The countless stories aren't very well strung together. I couldn't feel the backbone of the book. It lacks structure.
The problem with some books in this genre, is that the authors seem to believe "stories are good" and "stories help people remember and relate to new learning material".
However, the full truth is:
*Good* stories are good.
*Good* stories help people remember and relate to new learning material.
Stories have to be good, to be engaging. Simple, yet so many authors in the business and self-help area, tell story after story after story.
Another thing: I can't see how what he's describing is new. Co-branding has many forms. He talks about the difference shortly, in the book, but his explanation of the differences, didn't win me over. It all seems very common-sensical.
Overall, both of the above taken into account: I think the book lacks aha-moments.
All the case stories, but that would leave a pamphlet in the end.
The narration was good. The author is very enthusiastic about the subject. I believe he has something on his heart in this area. His next book might be better.
It's short, simple and straightforward. Doesn't try to tackle too much.
I didn't expect much from it, based on reviews and summary, but all in all, it's a good book I'll re-listen to again at some point in the future, where I might need some encouragement for my inner genius.
You see, the book describes what geniuses and alike are doing, to be and do what they are and do. They argue that anyone can mimic those elements of thinking. The elements ring true for me, because I've always been thinking that way: asking challenging question, being deeply curious, etc. So in a way, I'm "a natural talent/genius" and doesn't really need this book. But, it's good to know that what it extols is true. At least it is, based on my own experience, as well as the traits I see in other entrepreneuers, inventors, thinkers, creatives, I've come across.
Steve Jobs for example, exhibited all these 5 elements to a very high degree.
Go on and get yourself some genius:)
This isn't a bad book. And it isn't a boring book. For what it is, it's good. But only if you're:
1. Working at the top of a big corporation or large advertising agency.
2. Enjoys math.
If you fulfill the above two criteria, it's a good book for you. It ain't fluff, it's packed with concrete advice on using data to boost the bottom line of your client or company.
But it isn't applicable to small or medium sized business.
I buy quite many audiobooks in the genre of productivity, business, self-improvement and so on. This book is one of those rare few, that really made me listen. It will (already has) changed the way I see, and wanna live, my life.
In it, the author goes into detail about the neuroscience of ADHD, and introduces some quite novel concepts that were new to me. I've never encountered "stochastic resonance" before. Now I have.
It's a well-written book, super well narrated, and a book I can't wait to listen to again, from the beginning. It's like the focused version of Goleman's recent book Focus, which is a mishmash of anecdotes. Meanwhile, this book is clearly written by an individual who really thinks (!) about the stuff he writes about. No fluffy Gladwell / Heath brothers crap here.
In addition, I think the book points out some major problems of our modern society. Everyone should read this book.
Your Brain at Work, which is another really great book that deserves more attention than most other books in the productivity genre.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.