Efficient, effective, yes.
I feel like I just went from baby negotiator to toddler! Before I could grunt and cry to get what I needed, but now I have words to articulate exactly what I am thinking. This has helped me when I am talking to others because instead of taking the time to think through what the other person is saying I can sum it up by saying "oh, they are using aggression, maybe apply some negotiating jujitsu here".
The "real life" examples in book were hard for me to relate with, and I think there was a handful of gloating going on. It was not to difficult to come up with my own personal examples as well though.
The way the book makes things so black and white and turned each negotiation into a step by step process, if they say try to attack you personally then you..., it makes you want to negotiate everything everywhere! Just to try out different tactics in different situations.
Great book, it was good to re-read a chapter or two right before any negotiations that I had planned for that day, just to get the juices flowing.
This book has great principles, I agree with what they have to say generally. The story format of teaching is hard for me, but studies show it sinks in more that way. I would recommend this book to people that regularly feel obligated by others.
Loved hearing the inner thoughts that you just can not get out of a movie. Second only to the original "The Godfather".
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