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Cameron

Montreal, QC, Canada | Member Since 2010

2
HELPFUL VOTES
  • 1 reviews
  • 17 ratings
  • 84 titles in library
  • 0 purchased in 2014
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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

    • UNABRIDGED (6 hrs and 52 mins)
    • By Tim Brown
    • Narrated By Tim Roberts
    • Whispersync for Voice-ready
    Overall
    (78)
    Performance
    (64)
    Story
    (63)

    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

    Cameron says: "Starts strong, then becomes an Ideo advertisement"
    "Starts strong, then becomes an Ideo advertisement"
    Overall
    Performance
    Story

    The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.

    2 of 2 people found this review helpful

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