I rarely write reviews for anything so please know that when reading this. *I give this book my highest recommendation*
I discovered this book when I opened one of those viral emails that got distributed to me by a friend about Eli Pariser's "The Filter Bubble" presentation he gave at the 2011 TED talks. This video was very interesting to me, and when I learned he was just summarizing his thesis for his book of the same name, I immediately investigated.
I read a few reviews for this book and decided to give it a try. I was hooked in the first chapter. This book is incredible! I have just finished it this morning, and honestly believe it is the most impactful and insightful book users of Google and Facebook should understand. None more than a great (paraphrased) quote: Chances are if you are using a free online service, *you* are actually the product being marketed.
To be straight forward though, I must confess that I am a computer science student, and aim to venture in the world of internet technologies, and as a result I found this book particularly relevent towards what I would like to do in the future. Having said that, in no way shape or form should anyone think this book is less relevant if they know nothing about Google's search algorithms.
If you've never done a lot of Google searches, or do not have a Facebook account, you may not find this book particularly helpful. For people that find themselves on computers as often or more often than watching TV, this book is worth taking a look at.
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