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Barbara

Barbara

Charleston Area, SC

8
HELPFUL VOTES
  • 6 reviews
  • 6 ratings
  • 39 titles in library
  • 4 purchased in 2014
FOLLOWING
0
FOLLOWERS
7

  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

    • UNABRIDGED (9 hrs and 38 mins)
    • By Mark Jeffery
    • Narrated By Jim Meskemin
    • Whispersync for Voice-ready
    Overall
    (32)
    Performance
    (27)
    Story
    (28)

    We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.

    Barbara says: "Excellent Introduction/Review of Analytics"
    "Excellent Introduction/Review of Analytics"
    Overall
    Performance
    Story
    If you could sum up Data-Driven Marketing in three words, what would they be?

    Practical, Intelligent, Necessary: Now I can't submit until I add 12 more words. Review rules are crazy.


    6 of 6 people found this review helpful
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    • UNABRIDGED (8 hrs and 43 mins)
    • By Lee Odden
    • Narrated By J. D. Hart
    • Whispersync for Voice-ready
    Overall
    (17)
    Performance
    (13)
    Story
    (13)

    Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

    andrew says: "Not great to listen to"
    "Great book with lots of practical suggestions"
    Overall
    Performance
    Story
    Would you listen to Optimize again? Why?

    It's hard to get it all the first time so I will listen again. this is the 3rd of 4th book I have read on SEO and content marketing. It was partially a review for me but I learned a lot of new things as well. I highly Recommend for those of us who want to build our knowledge of inbound marketing.


    1 of 1 people found this review helpful
  • Platform: Get Noticed in a Noisy World

    • UNABRIDGED (5 hrs and 13 mins)
    • By Michael Hyatt
    • Narrated By Michael Hyatt
    • Whispersync for Voice-ready
    Overall
    (161)
    Performance
    (146)
    Story
    (145)

    To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

    Abraham says: "Lots of Quality Info, Not-So-Great Voice Over"
    "Except for the beginning"
    Overall
    Performance
    Story
    What made the experience of listening to Platform the most enjoyable?

    This is a great book once you get by the introduction. Very practical ideas, lots of details on getting started and improving your social reach.


    What other book might you compare Platform to and why?

    Inbound Marketing, Connected Culture


    1 of 1 people found this review helpful
  • Thinking, Fast and Slow

    • UNABRIDGED (20 hrs and 2 mins)
    • By Daniel Kahneman
    • Narrated By Patrick Egan
    Overall
    (2340)
    Performance
    (1830)
    Story
    (1810)

    The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

    Mike says: "Difficult Listen, but Probably a Great Read"
    "I loved this book. It was long but well worth it."
    Overall
    Performance
    Story
    Would you consider the audio edition of Thinking, Fast and Slow to be better than the print version?

    I didn't read the print version.


    What other book might you compare Thinking, Fast and Slow to and why?

    It was reminiscent of Malcolm Gladwell and Dan Ariely's work.


    0 of 0 people found this review helpful
  • Quiet: The Power of Introverts in a World That Can't Stop Talking

    • UNABRIDGED (10 hrs and 39 mins)
    • By Susan Cain
    • Narrated By Kathe Mazur
    • Whispersync for Voice-ready
    Overall
    (3690)
    Performance
    (3181)
    Story
    (3151)

    At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great contributions to society--from van Gogh’s sunflowers to the invention of the personal computer.

    Teddy says: "Thought provoking and Uplifting.... A++++++++!!!!!"
    "It really makes you think"
    Overall
    Performance
    Story
    What made the experience of listening to Quiet the most enjoyable?

    The narrator's voice was excellent. The stories contained in the book really drew me in and I am looking at some of the things in my life in a different way. I highly recommend it for people interested in cultural diversity, introverts and extroverts.


    0 of 0 people found this review helpful
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    • Whispersync for Voice-ready
    Overall
    (356)
    Performance
    (110)
    Story
    (108)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "Very Practical , Well-Written"
    Overall
    Performance
    Story
    What did you love best about Inbound Marketing?

    At the end of each chapter, they summarized exactly what steps to take.


    What was one of the most memorable moments of Inbound Marketing?

    The explanations of google reader, Rss feeds and twitter.


    Was there a moment in the book that particularly moved you?

    It gave a very good summary of what someone needed to look at to hire a digital marketer and also gave advice to those looking into the field as to what they need to have and do. 3 hours day for the next 3 months and results will happen.


    Any additional comments?

    I would like the authors to supply a pdf file with the names of the websites they mentioned and also a written file of the end of chapter steps to take.

    0 of 0 people found this review helpful

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