I couldn't get over the pronunciation of Ikea. The recording sounded like it was done with an old-school tape recorder. Other than that, for $2 its good to hear a classic.
I did not care for his performance on this one.
Growing up with parents that own a small company, I found the Steve and Tom's book to be a strangely familiar story of their journey to create a successful business. They tell the story of their start up beer brewing company from start to finish. At the beginning of the book they tell you that you may want to start you own business after reading this book. I was much more unsure about starting a business after reading about their adventure of ups and downs. I recommend any person interested in the beer business or business in general to read.
I recommend the first half of the book as a great read/listen. The second half of the book is written in an almost formal research paper style. The authors try to apply the concepts broadly to business. The business ideas are much to vague to have the meaningful impact that the first portion gives. The book presents a hypothesis that four drive are genetically present in most of the human population. I thought it was very overall an interesting read. If you like "brain books," I suggest "Brain Rules" as another good read in this category.
As an Afghan war veteran, stationed in RC East when missions like Barge Matal was executed, in addition to the loss of COP Keating, I greatly appreciated the reader's obvious study of the correct pronunciation of all the locations. I found that Gen McChrystal's account filled in the gaps and explained in detail all of the missing details. I have great appreciation for one of our nation's heroes. I highly recommend this book for any future leader or historian wanting an accurate account of both the Iraq and Afghan wars with the perspective that only the commander could offer.
Clearly, Dr. Medina has spent many years teaching the material in this book. He succinctly transfers a massive amount of information about the human brain. The Brain Rules are guidance based on factual research to improve your life. I never fully understood the effects of missed sleep until I read his book. I’m completely inspired to read more about the brain. I followed up with Brain Rules for Baby, expecting it to have a lot of repeat content. This book shocked me in that it is completely different and just as enlightening. I recommend the book for all parents, not just those whose children are very young.
Dr. Medinas voice seemed to transport me directly into his classroom. I found that I would pause the book when I lost focus and frequently rewinding to fully digest his rich message.
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