I really enjoyed hearing about Tony's growth as an individual and listening to the trials and tribulations when building Zappos. Opposed to the standard book rambling off stats or uncommon words to give the perception of intelligence; Tony along with some other Zappos employees informally talk to you just like you were at Starbucks telling a story. Opposed to be lectured to like the professor in the last chapter of the book, it feels like you're experiencing birth and rise of Zappos alongside Tony and his staff. If you a business owner looking for an excellent inspirational book that provides a blueprint on how you can start thinking about changing your company's culture then this is the book!
The only thing I couldn't handle was the listening to an interview with Warren Bennis and Tony at the end. This guy is the typical professor who is obsessed with himself, self promotes another one of his ignoramus books, and talks down to Tony, all while trying to appear that his vast intellect is fair superior than Tony's while having no clue who Tony even is. I seriously would have rather listened to an air horn next to my ear than listen to Warren Bennis for another second. What's even worse that that the guy that introduces Warren and Tony to the group is so infatuated with him (Warren) that I wasn't sure if the guy was going to start licking Warrens big toe or start talking about the fan club.
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