This is the least "business" business book you will ever read, and that is a dashing compliment. Tim is the coolest guy in corporate America, a hip hype-meister with a warm heart, and it's the latter message that's the most important. Love is, indeed, the killer app. Don't dis this due to culture shock--there's money in the trails of these lovecats. Robert Smith must be mortified, though.
First, the voice. Someone slowed the ol' record player down to 33 and a third, and he maintains this purportedly hypnotic tone until you'd rather like a turn at strangling him. Second, no structure. Just launches into his spiel giving you no reason to follow. Third, nothing at all new. Old vignettes delivered as if he'd come up with them himself; and then suddenly he's guiding the listener through Tony Robbins-style NLP belief-pattern changing sessions, but with a fraction of the enthusiasm, and hampered by the slow-motion voice. This reeks of a scattershot amateur, late to the game, and not sure what he wants to do with the listener at all.
I wasn't prepared for the format here--a faux interview between the author and an interviewer. Still, presented are a number of great ways to embed oneself into wealthy groups, generally by being generously helpful, so that the wealthy call on you then on a paying basis for whatever it is that you provide.
Throw out all the tired iterations of time management, all the books and tapes, all the Franklin Covey planners, and let the flames clean the skyline. David Allen has arrived. He is a crisp, articulate, intelligent, and quick spokesman, but he himself is not the point. His system is a common sense revolution in time management, and it will change the landscape. The "hard" and the "soft" landscape.
The title, of course, is preposterous. But that's the draw. Can we actually even come close to acheiving either of these two goals? A little bit? That would be worth it, wouldn't it? Unfortunately for the reader, there is nothing new amongst these digital syllables, and certainly nothing approaching the kind of substance that would justify the title. What I can't figure out is why the guy didn't write two books, to milk more cash from this stunt. Then again, maybe since One Promise books already flooded the marketplace, he figured that he'd be the first one to have a Two Promise title!
As long as you don't expect a step-by-step guide at how to "make a life" instead of "making a living", this is a nice personal account format exploration of jumping out of the rat race to follow the heart. Cynics be damned. They already are, aren't they? And don't they know it? I don't know if hope floats, but it exists, and that's more than enough.
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