The writer didn't take himself too seriously although he was passionate about his subject matter.
I would vaguely compare this book to "The 7 Habits of Highly Effective People" it's life improving on a very casual and attainable level. It never comes across as talking down to you but it does challenge you in your thinking.
He's a comedian, and he never forgets that. He also doesn't suggest that he's an expert, just a person with personal experience. Thus, he assumes that there are people that are similar to him and suggests a method to overcome the same issues that he dealt with.
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