Have you ever watched a movie when, after 20 minutes or so, you knew it is a waste of time, but you stick with it, just to figure out at the end that it hasnt become better? I had the same sensation with this book.
The main idea is that the "safty zone" of the industrial economy is not in the comfort zone anymore, as making a living is now harder than ever. Because we are living in a "connection economy" it is necessary that we create art, which makes art the new safty zone.
But this idea just makes for a series of maybe 3 blog posts, though this posts would have been worth your attention. The book however is just the main idea surrounded by endles bouts of the same in different words.
I just had the feeling that Mr. Godin is following the unwritten mantra of da intern guru that you need to get out a new book at least every 18 months or so in order to not fall out of the attention grid. And as a book is supposed to have a certain length, he had to fill it with something.
To be fair, there are a few good points, such as that when making art, do not fear to mess up with "the machine" (the still prevailing industrial economy) and that you should figure out who your audience is and ignore the rest as you cannot please everybody. Or: art is a process, not a goal. the goal isnt winning, it's playing. or: dance with the inner voice of fear.
Yet useful "how to information" is scarce and mostly self-evident and full of sentences like "when your art fails, make better art".
I dont want you to prevent you from reading this book, maybe it's just the right one for you, but in order to get 15 minutes of gems, you have to dig through seven hours of listening.
the performance is not sooo bad, but i have listened to so many audible books already that i have my preferances.
there is no character to be cut out.
I wished that in order to write his next book, Mr. Godin would listen to "Mastery" by Robert Greene, which is not a gem, but a crown juwel amongst all the books I have read so far. It goes so much more indepth as the Icarus Deception and is more inspiring more insightful and enchantingly well read.
The book thought me how to "look into the future" in order to tell what challenges are to arise.
While reading the book, ideas constantly popped up that I could later work into my professional life.
A perfect book for managers, business owners and people who want to broaden their thinking.
If you want good entertaintment, listen to the book. If you are looking for knowledge or ways to improve your life, you might get disapointed. (though I've read a lot of self help books and maybe this is why not so much was apealing to me.
I expected more. The discpription felt so hipped up that I thought that there's more meat on the bone. I wrote down a few sentences but that's it.
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