By now I'm familiar with the impact of social media on our lives. But not everyone who uses it "gets" it. Too many people tack "social media" onto their marketing plans and every interaction is a sales pitch. Clay Shirkey helps us understand the heartbeat of our growing interconnectedness. His book is most compelling when he reviews the research from behavioral economics -- what are our intrinsic motivators? At our most creative and generous online, we are driven by our love of being both autonomous and competent.
Overall, the book encourages us to get involved, to pitch in -- whether it's relaxing games with friends or a project to unite folks for a great cause. Where do we find the time? By turning off the TV, of course.
The reader was fine -- a real pro.
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